AmazingBusinesses: What makes Alex & Ani an Amazing Business?
Carolyn Rafaelian: Alex and Ani, LLC. offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit, designed by myself, Carolyn Rafaelian and made in America. I believe that every individual has a positive message to share with the world and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for the wearer to express their individuality in an organic, spiritual way. I also design to inspire customers to relish what is unique and authentic about themselves, revealing the beauty that resides within.
Carolyn Rafelian: I grew up in my father’s factory in the jewelry capital of America, Rhode Island. The jewelry business is a family tradition that I embraced with the creation of Alex and Ani. The first Alex and Ani retail store was officially launched in 2009 in Newport, RI. Our corporate headquarters has always been local for us in Rhode Island as well.
Carolyn Rafelian: My inspiration comes directly from my spirituality. I work with master intuitives, shamans, and medicine women. The amount of sacred and universal wisdom I receive is instrumental in creating products that hold the integrity of the information.
AmazingBusinesses: Who is your customer?
Carolyn Rafelian: Every Alex and Ani customer is unique and individual, and our products reflect that. Our brand speaks to consumers across all demographics, in every age group and with all belief systems.
AmazingBusinesses: How do you make your customers feel valued?
Carolyn Rafelian: Our simple designs, unique meanings and inspirational messages reflect and touch each individual that comes into contact with Alex and Ani. Being Made in America with eco-friendly materials are important aspects of the brand as well. The expandable concept ultimately fits every wrist and allows all people to take part in our message of positive energy.
AmazingBusinesses: Do you have any simple tips for people who want to be more eco-conscious?
Carolyn Rafelian: We are an eco-friendly company, made entirely in America company and we work with vendors who also practice eco-conscious habits. From our packaging to boxes to gift bags and beyond, we strive to promote awareness of our individual responsibility to nurture and preserve the environment. As far as tips go, I suggest unplugging your electronics when you leave the house, especially for vacation as a simple way to work eco-friendly practices into your everyday routine.
AmazingBusinesses: How did you come to choose to set up shop at the National Harbor?
Carolyn Rafelian: We are constantly looking to target culturally rich communities and cities that celebrate their own Main Street. National Harbor in Maryland is a great place for Alex and Ani to spread messages of positive energy that speak to tight knit communities in America.
AmazingBusinesses: What is your vision for the future of eco-friendly design?
Carolyn Rafelian: Trends come and go throughout the seasons but we believe that eco-consciousness is here to stay. Alex and Ani is proud to take part in the green movement and will stay committed to our eco-friendly initiatives. We also hope that the Made in America quality standard will continue to spread, which in turn will bring jobs back to our nation.
AmazingBusinesses: What’s next for Alex & Ani? (Launches, Events etc.)
Carolyn Rafelian: The possibilities are absolutely endless! We’re rapidly expanding internationally and we’ve recently opened our first café venture in Wayland Square, Providence and will shortly have another location at Chapel View in Cranston, RI called Teas and Javas. We have a lot of exciting things planned for the next year.
****Editor’s Note: Alex and Ani is currently hiring! View the video below and then click here for more information!